"Buy the Way..." Insights on Integrated Marketing Communication

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Title: "Buy the Way..." Insights on Integrated Marketing Communication » PC
Channel Number: 20434550
Language: English
Registered On: July 1, 2013, 10:05 pm
Number of Articles: 2
Latest Snapshot: September 20, 2014, 1:55 am
RSS URL: http://buytheway.uscannenberg.org/tag/pc/feed
Publisher: http://buytheway.uscannenberg.org
Description: From the Annenberg School for Communication and Journalism at the University of Southern California
Catalog: //integrated896.rssing.com/catalog.php?indx=20434550

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Making Marketing Mobile

June 1, 2012, 7:50 pm

Another significant shift is beginning to occur in how consumers utilize the interactive space. The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to...

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As I discussed in my last article on the blog, Making Marketing Mobile, companies have to ensure that their integrated marketing plans include concentration on the digital space. More specifically,...

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Making Marketing Mobile

Tablets Take a Shopping Trip